n Saudi, over 80% of Toyota-related searches happen using local nicknames like “Robha” (Land Cruiser) and “Kamura” (Camry). But due to strict global compliance rules, we couldn’t use those nicknames on Toyota’s official site. And all that traffic was heading straight to unofficial dealer pages. So instead of trying to change how Saudis searched, we embraced it, and hijacked the behaviour with a cheeky off-page SEO strategy. Basically, we out-Googled Google without making a single change to our website. And stonks!