Seeing families together for a big iftar is a common sight in the Middle East. This moment has been recreated by brands in emotional Ramadan ads year after year, but we wanted to capture the feeling of togetherness from a different perspective. The idea came from a simple insight - a big family gathering inside means a lot of cars outside, usually parked chaotically. If you’re the first one to arrive, you’re likely to find your car overparked by other family members.