To launch BMW’s electric range, we went full guerrilla. We parked our EVs at all 300 charging stations across Dubai, basically photobombing the city. So anytime someone searched “charging station near me,” they didn’t just find a plug, they found a BMW, keeping us top of mind. Won 3 Golds, 3 Bronzes and a Silver at Dubai Lynx, a Gold and Silver at the Loeries, and a Cannes Lions Bronze.